“A SEO” or “an SEO”?

January 30, 2009

I always struggle when I’m talking about or writing SEO and whether it should have an “a” or “an” in front of it.  In my opinion, it seems to flow more naturally when pronounced “an SEO” but from years and years of struggling to stay awake in English class, I was always taught that it would be “a SEO”.

I decided to poll some of the SEO guys here at OrangeSoda and see what they thought:

Alex McArthur: “…probably should be “a SEO”. But I say “an SEO” because it just feels right.”

Luis Bonilla: “..if you spell out the acronym and say “a search engine optimizer,” you would use “a.” If you were to use the acronym, you would use “an SEO.” To me, grammatically it makes more sense to use “an” because you’re actually saying the letter “ess,” and it doesn’t really matter structurally what the “S” stands for, it’s how you actually pronounce it. In my opinion, that’s the reason why saying “an SEO” flows more naturally….”

Mike Cook: “I asked my teacher this same question in my writing for digital media class last semester. It’s “an SEO” because you say it “S – E – O” because S is spelled “ess” when spelled out. So you’re really saying “an ess e o”. Now if you actually sounded out SEO (like NASA, PETA, etc.), saying it “see-yo” or whatever, you would use “a SEO (a see-yo).” But you don’t.”

Claye Stokes: I read a few blogs arguing the issue and asked two English major friends, and the consensus is that it is optional (there is no formal grammatical rule dictating one way or the other) – saying “an SEO” sounds right, but on paper, “a SEO” makes more sense because the written-out phrase that the initialism SEO represents is “Search Eng…”. Another perspective: acronym vs. initialism. NATO is an acronym, which can form a new word (pronounced phonetically, instead of being spelled out). That’s the key difference from an initialism such as BBC or SEO, which does not. If SEO were an acronym, I think we would be required to put “an” in front of it, but as an initialism, it is just an abbreviated form of “Search Engine Optimization” and not a word by itself.

So there you have it…I’ll no longer feel foolish for being confused or using the wrong wording. As Alex so eloquently put it, “it just feels right” so I’ll continue saying “an SEO”.  Another productive day in the books.

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How Accurate are Google’s Search Volume Estimates?

January 29, 2009

I have a particular website that ranks #1 for a few different key phrases.  I compared my December keyword referrals to Google’s approximate search volume for December and was very surprised to see that they don’t quite match up….at all.
Keyword #1

Google claims approximately 33,100 searches in December
My #1 ranking only received 2,428 visits from that [...]

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Recommended SEO Blogs

January 22, 2009

Although I may be MIA from my own blog, I keep a close eye on many of the popular industry blogs.  I always like finding new blogs or bloggers who write great posts though.  Here are some of my recent favorites:
Ann Smarty - Search Engine Journal
Search Engine Journal is a very popular blog but I [...]

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Crunch Lunch Slides

December 22, 2008

I recently gave a VERY quick 5 minute presentation on SEO at Crunch Lunch. It was a really cool event where there were 10 presenters, given 5 minutes each to discuss their topic.
You can view my SEO presentation and check out 9 others about various business topics.
This was the first Crunch Lunch event but [...]

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Google Doesn’t Trust Itself

December 17, 2008

I occassionally check my spam filter (even though GMail is the most accurate email service I’ve ever used) and was surprised to find spam from Google itself.

Stop spamming me Google!

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Google User Profiles

October 20, 2008

Just added my Google User Profile - should be interesting to see how they use these in the future.
Bryan Phelps on Google

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Google Webmaster Tools Inaccuracies

August 23, 2008

I’ve usually found Google’s webmaster tools to be fairly accurate.  However, I have a site that shows I rank for some pretty competitive terms.

I don’t even need to show you my analytics to prove that I don’t rank in the top 10 for [cell phone].  But if anyone trusts these rankings and would be interested [...]

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Recent Changes in Local Search

August 8, 2008

I’m a little behind in my feed reader so I don’t know if this is old news but this is the first time I have seen localized search results when i am not logged in or there is no geo-qualifier in my search term.
Notice the local search results in the middle:

In addition to that, it [...]

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New WordPress App

July 22, 2008

Automattic released a free WordPress app for the iPhone that im testing out. So far it looks pretty slick! Now I just need copy and paste…

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