Recent Changes in Local Search

August 8, 2008

I’m a little behind in my feed reader so I don’t know if this is old news but this is the first time I have seen localized search results when i am not logged in or there is no geo-qualifier in my search term.

Notice the local search results in the middle:

localized results

In addition to that, it appears Google is recognizing search terms that people might also need locally and offering to search by location:

There is an explanation included:

Local Search is going to be incredibly important for businesses with physical locations. A recent YOUmoz entry from SEOmoz indicates that a good chunk of clicks go to those local search results. With local search on mobile devices growing and Google placing a greater emphasis on local search (even on non-local searches), being in those coveted top results for local could make or break your business.

***Just to clarify, the marriage counseling search is client related, not personal :)

{ 2 comments… read them below or add one }

1 Michelle Tukachinsky August 8, 2008 at 11:01 pm

Thanks for the post. I do local SEO for businesses (much easier)… and I am so glad that local search has become so much more significant.

Thanks again.

2 SAM May 3, 2009 at 8:09 pm

This is a great story. Thanks!

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