Bryan Phelps - Utah SEO

Hi, I'm Bryan Phelps. I'm a Utah SEO consultant and help businesses around the country improve their presence on the web through my Utah Internet marketing company, Big Leap Web including search engine optimization, PPC and other online marketing services.

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SEO Tip – Link to Yourself

July 18, 2011

Just a quick tip but I’ve been pretty absent from my own blog so I figure it’s better than silence, right? Right?

Internal linking isn’t exactly a secret but many people fail to do it.  Beyond just linking to other pages or posts on your website, I 100% recommend linking from the post/page you’re writing to the same page.  Why? Scrapers.  You’d be surprised how many people may be scraping your content.

In one best-case-scenario example on an affiliate review site I was involved with, one of the manufacturers was actually scraping our content.  Fortunately, we included a link to same post in the opening paragraph of each review.  When the manufacturer scraped it and put it on their website, they took the link with them.  It was probably the highest quality link obtained with very minimal effort.

So make sure to include links in your posts and include them early as some scrapers will only take the first parts of your content.  I also recommend including links back to your site in your RSS feed since that is how many scrapers will access your content.  If using WordPress, WordPress SEO by Yoast makes this VERY easy.

 

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